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Wednesday, December 4, 2013

Five Social Media Tips and Observations

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Today I would like to take a moment to talk to you that are doing social media for your repair company. In the course of running W.L. Mays social media, I get to see social media activity from repair companies literally around the world. Some of them seem to "get it" and have had a lot of success building their business by being social online. Some of them could, quite honestly, use some advice.

Here are five tips and observations (in no particular order):

  1. When a company takes the time to like and follow other businesses in their area that deal with the same clients, they expose themselves to a large pool of potential new customers.
  2. People like hearing about what your employees are doing. It involves your followers far more than an announced sale price. Even better is to find a way to share your fans with the world. This will only increase your word of mouth as people will often share with their friends that they were featured on your page.
  3. When you get a good review, their is nothing wrong with patting yourself on the back a little and sharing it. If you do so make sure you are making other posts as well or people will start to lose interest.
  4. Some of us love a good argument about religion or politics. Those can certainly be interesting subjects for debate, and I personally have spent many an hour with close friends discussing those subjects. I would recommend against you discussing those on a business social media page. Yes I know, it is an emotionally charged subject and you WILL get likes and comments. Half of the readers will probably feel a closer bond to you, as they share your viewpoint. The other half will not. You may even drive some of them away from you. I think it does more harm than good and is best avoided. Remember too, that anything you post will likely be available forever to someone who who knows where to look.
  5. Don't bad mouth your competition. It is just never good form. It says to the world that you have nothing good to say for yourself so you will say bad things about your competition. That's not exactly a confidence builder and won't do your business any favors.

Do you have any tips or observations you have learned from developing a social media presence in your business? We would love to hear about it in the comments section.

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