At last week's sales meeting, Brad Cantor led the discussion on why customers do business with W L May. Everyone contributed with why WE think you do. My challenge to you is to reply with why YOU do business with us.
Is is our sparkling personalities? Our vast knowledge of appliances and parts? That we have what you need at a reasonable price?
Remember the opening song on the old TV show Cheers? The lyrics of the song, I think, explain why most people return time and again to the same place:
"Sometimes you want to go
Where everybody knows your name,
And they're always glad you came.
You wanna be where you can see,
Our troubles are all the same -
You wanna be where everybody
Knows your name."
Most people like returning to a place where THEY count and they know that whomever they are dealing with has their best interest at heart, because that company knows their best interest is what is in your best interest.
So leave a comment, email me at firstname.lastname@example.org or call your favorite parts person and let them know why you like working with W L May.
PS: Cheers also had a song that was really close to my heart - Woody wrote a song to his girlfriend, Kelly, and I have customers who occasionally sing it to me. lol
Have a great week!