Todays tip for service companies involves expanding your customer base. A great way to do that is by partnering with other organizations that also might reach your ideal customer for other reasons. For example, a successful company we know of partners with Susan G Komen for the Cure (breast cancer) to reach women and they partner with the local sports radio to reach men. This has done wonders in introducing themselves to people who might also have need for their services. Who can YOU partner with to meet new potential customers?
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