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Offering information and fun for the appliance repair industry and interested do-it-yourselfers since 2013.

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Wednesday, April 17, 2013

Web Tools Wednesday: Best Times To Post to Social Media

Recently I read a few articles that I felt were worth sharing with those of you who are utilizing social media to reach your clients. They both discuss the best times to make posts on various social media platforms. To reach an optimum number of readers, certain times of day work better than others. The URL shortening site bitly is in a unique position to observe what times of day generate the most clicks on links that are being shared on Twitter, Facebook, and Tumblr. From their article:

Did you see those silly cats on Tumblr, that breaking news on Twitter, and those photos of your friend’s kids on Facebook? Different social networks have their own distinct personalities. Bitly links are shared across all social networking services, giving us a unique viewpoint on how these networks differ.

We track metrics like the main type of content being shared on a network, the geographic locations of the people sharing and viewing the content, and how the popularity of the network has risen and fallen compared to other networks.

Creative Commons license on image.

While bitly has access to some powerful analytic tools, this article suggests that there are a lot of variables that can effect the effectiveness of your posts or tweets. From the article:
This commonly stumps many business owners. Have you ever heard someone claim, "9am is the best time to post on social media"? Hopefully they'll follow up with, "but it depends on your business and your industry." If they don't, you'd better raise an eyebrow in suspicion. My question is, 9am is the best time in whose time zone? The truthful answer is, the best time to post depends on many factors unique to your business such as industry, your particular set of followers, time zone, and whether or not your content is engagement-worthy.
Who is right? Well, there is no dispute that bitly can determine what has worked well in the past. However, nothing stays the same on the internet for very long and the second article makes some persuasive points that indicate your mileage may vary from the recommendations made by bitly. No matter which side is correct, they consensus is that if you want your posts to reach the greatest number of followers and have the most impact, then you want to post when your readers are likely to be online and see what you have put out there for them. As a bonus tool to refer to, here is a "clock" showing trends throughout the day as provided by the bitly research.

Tuesday, April 16, 2013

Kelly's Korner - Superhero Book - Random stuff

Hey, All!

I was leafing through my own Superhero Book and found a bunch of just random stuff that I thought you could put on your Miscellaneous Page for each OEM.

Electrolux:
    Garage heater kit:   5303918301
    Corner gaskets for dishwashers:  154701001
    Extension for icemaker bail arm:  218513800
   
GE:
    Water filter bypass for MWF filter:  WR02X11705
    Fill tube heater for icemaker:  WR51X369
    Touch up paint:  White:  WR97X212, Bisque:  WR97X10016,   Black:  WR97X243

Whirlpool/Maytag:
    Portable dishwasher coupler repair kit:  285170
    Nickel safe icemaker cleaner:  4396808
    Heater for icemaker tube:  4389174
    Shelf support kit for refrigerators:  4388540

These are a few things that have popped up lately so I'd thought I'd share.

I do have a lot of information available on my computer that I can email to you if you want to contact me - kelly.m@wlmay.com.  Stuff like manufacturers and their phone numbers and websites, accessory catalogs,  Sears model number prefix reference, etc.

Remember - we are here to help YOU!

Friday, April 12, 2013

Factory Friday: Whirlpool Ignition and Reignition


Whirlpool posted this video talking about electronic ingnition and their automatic reignition ranges. It covers a few common problems that can occur and easy steps that the homeowner can take to keep their range functioning properly.

Wednesday, April 10, 2013

Watch this Wednesday: GE Refrigerator Repair

Today we feature another video from our old friend, the Appliance Samurai. In this video, we get to watch as he troubleshoots and fixes a side by side GE refrigerator that isn't cooling. We hope some of you will find this information to be useful.