Friday Featured Client: Canclini Television & Appliance

Reposted from What's Cooking Vol.1 No.3-Tony Canclini opened his doors 28 years ago, in the small California coastal town of Fort Bragg, located in picturesque Mendocino County. Fort Bragg was founded as a Fort prior to the outbreak of the Civil War, and has become a popular tourist attraction due to its history and the beautiful views of the majestic Pacific Ocean and rugged Northern California coastline.

Canclinis is in a unique position due to its location; there is little competition, except for the internet, for miles; even the Wal-Mart is over an hour's drive away. Eric, lead product and parts salesman, spends his days selling new product to residents, and parts to do-it-yourselfers, as well as to a bevy of local service companies who rely on Canclini's large inventory of appliance parts to complete their repair jobs promptly.

Eric sees his biggest challenge as making sure he has an adequate parts inventory; he realizes in today's society, consumers' expectations are immediate. If he does not have a common part in stock that a consumer needs, they may not return for additional part needs. Eric believes his best tool is the internet, and he can be found daily on the W.L. May Co. web page researching parts and providing consumers a price and availability. Canclinis has become Fort Bragg's "one stop shop" for new product and replacement part sales. If you are ever in Fort Bragg, stop by, introduce yourself, and enjoy the beautiful scenery.